79°Major Pivot
Before
AI Videos that Connect with People
After
Winning Video Ads with AI
Full description — before
- VivaDub: Translate, dub, and lip sync videos to any language - VivaChat: Video chat with realistic AI persons
Full description — after
Viva Labs makes winning video ad creatives with AI. We help brands and marketing agencies brainstorm ideas for ad creatives, generate the creatives, and optimize them based on performance data.
Category shift
AI Video & Content CreationAI Video & Content Creation
Summary
Previously, Viva Labs offered video translation/dubbing tools and AI video chat personas, now they produce AI-generated video ad creatives for brands/agencies—a completely different product, market, and problem, representing a full pivot.
Detected 1 year ago · 2025-01-30
Company journey — 2 pivots
103.2°Near Reinvention2025-08-28
Winning Video Ads with AI(viewing)
79.3°Major Pivot2025-01-30
Started as
AI Videos that Connect with People