103°Near Reinvention
Before
Winning Video Ads with AI
After
AI Automations for Healthcare
Full description — before
Viva Labs makes winning video ad creatives with AI. We help brands and marketing agencies brainstorm ideas for ad creatives, generate the creatives, and optimize them based on performance data.
Category shift
AI Video & Content CreationAI Clinical Operations
Summary
The company changed from producing AI-powered video ad creatives for brands/marketers to offering AI automations for healthcare. There is no continuity in product, problem, or market—this is a complete pivot.
Detected 6 months ago · 2025-08-28
Company journey — 2 pivots
Current
AI Automations for Healthcare(viewing)
103.2°Near Reinvention2025-08-28
79.3°Major Pivot2025-01-30
Started as
AI Videos that Connect with People