87°Major Pivot
Before
Marketing Stack for AI Agents
After
Audio and Enterprise Human Data for AI
Full description — before
Bear helps companies capture and convert the highest-intent leads on the internet - visitors clicking from ChatGPT, Perplexity, and other AI agents. Bear owns the entire funnel from agent discovery to conversion.
Full description — after
Specific builds audio and enterprise datasets representative of work inside real-world businesses. The next frontier of AGI is bottlenecked by data that is hard to access, and we make that easier.
Category shift
Enterprise AI AgentsAI Data & Analytics Tools
Summary
Bear pivoted from a marketing tool for AI agent lead conversion to Specific, a data company building audio and enterprise datasets for AI training - completely different product, market, and problem.
Detected today · 2026-05-27