Tailor your website for each visitor.
Change AI's mind about your brand. Get more leads.
Unusual uses AI to tailor your website for each visitor. Companies use Unusual to boost conversion from their SEO content, ads, and email and LinkedIn campaigns.
Unusual creates, manages, and suggests content engineered to improve how AI models like ChatGPT talk about your product -- driving more leads. Unusual is the first "AI Relations" platform--PR for AI. We handle three things for brands: 1. A deep analysis of how AI thinks about your market and brand to determine what facts and sources inform its opinion. 2. Publishes and maintains targeted content full of targeted information about your business, hosted at a subdomain designed for AI to read, like llms.your-website.com. 3. Identifies the highest leverage media opportunities for your brand – usually in the form of targeted articles in often-referenced websites, but also on existing pages you own.
The company changed from dynamically tailoring websites to boost human visitor conversion (traditional website personalization) to creating and managing content specifically engineered to influence how AI models perceive and describe a brand ("AI Relations," or PR for AI). This is a completely different problem, product, and approach.