77°Major Pivot
Before
Zillow for SMB Sales
After
Bringing In-App experiences to SMS
Full description — before
Smobi is a next-generation data and analytics platform for the small business acquisitions industry. We do this by gathering alternative and hard-to-find data, and converting it into actionable information for search funds, private equity, and strategic business buyers.
Full description — after
Smobi is an AI powered conversational marketing platform that helps e-commerce brands increase sales and improve their customer relationships via interactive SMS messages.
Category shift
AI Sales & MarketingConsumer Apps & Social
Summary
Smobi changed from a data/analytics platform for SMB acquisitions (serving investors like PEs and search funds) to an AI-powered SMS marketing tool for ecommerce brands—a completely different product, market, and problem.
Detected 1 year ago · 2024-11-14