Simplex

S24Pivot 1 of 2

2 people|Active|Website

Artificial IntelligenceMachine LearningRobotic Process AutomationB2B

82°Major Pivot

Before

Synthetic datasets for vision models

After

Automate browser workflows using code + natural language

Full description — before

Simplex creates on-demand vision datasets rendered from 3D scenes to train AI models. We can create data for any scenario, saving companies millions of hours they’d otherwise spend collecting and labeling real data.

Full description — after

Simplex enables developers to automate repetitive browser workflows using code and natural language. Developers use our low-level SDK functions to create reliable automations that are robust to website changes.

Category shift

AI Compute InfrastructureEnterprise AI Agents

Summary

Simplex changed from generating synthetic datasets for training vision AI to providing developer tools for browser automation—a complete, unrelated product and market change.

Detected 1 year ago · 2025-01-09

Company journey — 2 pivots

CurrentAI agents to enroll providers with payors

51.9°Significant Pivot2026-05-09

Automate browser workflows using code + natural language(viewing)

82.3°Major Pivot2025-01-09

Started as

Synthetic datasets for vision models