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Roxels

S22
7 people|Active|Website
Artificial IntelligenceB2BAI Assistant
119°Near Reinvention
Before

Extract and organize order requests, supplier availabilities, and…

After

Founder-level assistance whenever customers need it, at scale

Full description — before

Trebu helps logistics companies to reliably detect and structure incoming sales orders by scanning and interpreting the thousands of incoming Whatsapp messages and emails they receive every day. For example, we help a logistics broker to double the amount of daily reported shipment requests by automatically detecting messages asking for a shipping service and transferring the details into a structured database.

Full description — after

Roxels is a vision-enabled voice agent that can handle complex flows for your users. For example, it can onboard and give the “Collison Installation” experience to every customer, not just the first ten.

Category shift
Freight & Logistics AIVoice AI & Customer Support
Summary

Roxels pivoted from logistics order extraction (scanning WhatsApp/email for shipping requests) to vision-enabled voice agents for customer support - completely different product, market, and problem.

Detected yesterday · 2026-05-01