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rift

W23
2 people|Active|Website
SaaSB2BSales
51°Significant Pivot
Before

The sales platform built to help you focus

After

B2B lead routing made simple

Full description — before

rift is a sales platform that helps salespeople focus on what they do best – selling. On rift, you can accomplish everything you have to do to close deals - send emails, run sequences, cold call, and book meetings. The difference is that rift automates everything in between. If your data is a bit messy - we’ll clean it for you. If it takes a long time to figure out who to reach out to - our platform will flag the most likely leads to engage. If your emails are landing in spam - rift will set up the infrastructure to make sure that you're not landing in spam because of incorrect setup. Sales teams today spend 70% of their time not selling. rift’s mission is to give that time back to them so they can focus on selling again.

Full description — after

rift is B2B lead routing made simple. Inbound workflows leak revenue at every step. Routing is manual. Calendar links are generic. No-shows go unrecovered. The handoff between form fill and booked meeting is where pipeline quietly dies. rift fixes that. One system for the full inbound lifecycle: > Capture. Custom web forms that collect and qualify leads in real time. > Route. Instant validation, enrichment, and assignment to the right rep. > Schedule. Top prospects get the best calendar slots, matched to real availability. > Recover. No-shows and ghosted leads are automatically re-engaged. rift is built by growth engineers who ran inbound at high-velocity B2B companies and got tired of watching pipeline fall through the cracks. rift is the system we wished existed — opinionated, fast, and wired into the tools sales teams already use: HubSpot, Apollo, Google Calendar, Gmail, Slack, Zoom, Stripe, and more. Backed by Y Combinator (W23) and Sequoia Capital. never lose an inbound lead → rift.com

Category shift
AI Sales & MarketingAI Sales & Marketing
Summary

Rift pivoted from a general sales platform focused on outbound (emails, sequences, cold calling) to a specialized B2B lead routing system focused on inbound workflows - fundamentally different product solving a different problem.

Detected today · 2026-04-21