
The sales platform built to help you focus
B2B lead routing made simple
rift is a sales platform that helps salespeople focus on what they do best – selling. On rift, you can accomplish everything you have to do to close deals - send emails, run sequences, cold call, and book meetings. The difference is that rift automates everything in between. If your data is a bit messy - we’ll clean it for you. If it takes a long time to figure out who to reach out to - our platform will flag the most likely leads to engage. If your emails are landing in spam - rift will set up the infrastructure to make sure that you're not landing in spam because of incorrect setup. Sales teams today spend 70% of their time not selling. rift’s mission is to give that time back to them so they can focus on selling again.
rift is B2B lead routing made simple. Inbound workflows leak revenue at every step. Routing is manual. Calendar links are generic. No-shows go unrecovered. The handoff between form fill and booked meeting is where pipeline quietly dies. rift fixes that. One system for the full inbound lifecycle: > Capture. Custom web forms that collect and qualify leads in real time. > Route. Instant validation, enrichment, and assignment to the right rep. > Schedule. Top prospects get the best calendar slots, matched to real availability. > Recover. No-shows and ghosted leads are automatically re-engaged. rift is built by growth engineers who ran inbound at high-velocity B2B companies and got tired of watching pipeline fall through the cracks. rift is the system we wished existed — opinionated, fast, and wired into the tools sales teams already use: HubSpot, Apollo, Google Calendar, Gmail, Slack, Zoom, Stripe, and more. Backed by Y Combinator (W23) and Sequoia Capital. never lose an inbound lead → rift.com
Rift pivoted from a general sales platform focused on outbound (emails, sequences, cold calling) to a specialized B2B lead routing system focused on inbound workflows - fundamentally different product solving a different problem.