87°Major Pivot
Before
Website builder that works like Notion
After
AI tool that finds you leads on Reddit and sends them hyper…
Full description — before
Popsy is a website builder with a Notion-like editor. It lets you create professional websites as easy as writing a doc.
Full description — after
Popsy is an AI tool that finds you leads on Reddit and sends them hyper personalized DMs.
Category shift
Developer PlatformsAI Sales & Marketing
Summary
Popsy shifted from a Notion-style website builder (a no-code design tool) to an AI tool for lead generation and personalized DMs on Reddit. The product, market, and problem are all fundamentally different—this is a classic full pivot.
Detected 1 year ago · 2025-02-13