Pivot Archive
All pivots
Petra Security logo

Petra Security

W24
2 people|Active
136°Near Reinvention
Before

Content recommendation for the new social web

After

Cybersecurity

Full description — before

Bluesky is a Twitter alternative that provides an open marketplace of feeds and lets users choose which ones they want to use. Skygaze makes a feed for Bluesky—it's like if the Twitter feed was a separate product. Skygaze's feed is the most popular choice and is a default for all new Bluesky users.

Full description — after

Stealth cybersecurity

Category shift
Consumer Apps & SocialAI Cybersecurity
Summary

The company pivoted from building a social media feed product for Bluesky (consumer social/recommendation systems) to operating in stealth in the cybersecurity sector—a completely unrelated business focus and market.

Detected 1 year ago · 2024-08-29