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Obento Health

S23
2 people|Active|Website
B2BMedical DevicesHealthcareCRMAI
64°Major Pivot
Before

Patient Engagement Platform That Pays

After

CRM Co-Pilot for Medtech Sales

Full description — before

Obento Health is on the mission to create the ultimate destination for health-related products based on clinical expertise and evidence. We use AI to help healthcare providers curate and recommend wellness products to their patients.

Full description — after

Obento Health is redefining the CRM experience for medical field sales. Designed specifically for healthcare, we are saving reps time from documentation and empowering reps to create more personalized interactions with their customers.

Category shift
Global Payments & CryptoAI Sales & Marketing
Summary

Obento Health changed from an AI wellness product recommendation platform for healthcare providers to a CRM productivity tool for medical device sales reps—a completely different product, target user, and value proposition.

Detected 1 year ago · 2024-09-19