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Midrender

S23
1 people|Active|Website
DesignDesign ToolsVideoMarketingAI
78°Major Pivot
Before

Create Videos with Code

After

Turn product features into launch videos

Full description — before

We are building tools for programmatic video creation. Revideo, our open-source framework, lets you create video templates in Typescript and render them via an API. It also provides a React player component to display changes in the browser in real-time.

Full description — after

Midrender is a visual editor for creating motion graphics, powered by AI. Point the agent at your codebase, it reads your code, understands the feature, and creates an animated walkthrough you can ship. A full timeline and design editor lets you fine-tune every detail.

Category shift
AI Video & Content CreationAI Video & Content Creation
Summary

Midrender pivoted from an open-source developer framework for programmatic video creation to an AI-powered visual editor for creating product launch videos, fundamentally changing both the product and target market.

Detected today · 2026-03-27