101°Near Reinvention
Before
Cursor for music production
After
AI Stories with Music
Full description — before
Riff is a music editor with superpowers — helping artists work faster and making it easier than ever for hobbyists to break into music. As we continue to build, we see Riff turning into an entirely new paradigm for creating music.
Full description — after
Reimagine gifting with AI Stories and Memories
Category shift
AI Video & Content CreationAI Video & Content Creation
Summary
GoRiff pivoted from a music production editor ("Cursor for music production") to an AI-powered gifting platform with stories and memories - a completely different product serving a different purpose.
Detected today · 2026-03-19