ForEffect
W24Pivot 1 of 2Artificial IntelligenceFitnessDigital HealthHealth & Wellness
107°Near Reinvention
Before
We help companies find grants and draft compelling proposals
After
AI Video Effects
Category shift
AI Legal AutomationAI Video & Content Creation
Summary
The company changed from helping companies find and apply for grants (GovTech/B2B) to AI-powered video effects (Consumer/Media). This is a complete pivot to a new product, market, and problem.
Detected 1 year ago · 2024-09-05
Company journey — 2 pivots
126.4°Near Reinvention2026-01-16
AI Video Effects(viewing)
106.7°Near Reinvention2024-09-05
Started as
We help companies find grants and draft compelling proposals