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Eggnog

W24
1 people|Active|Website
Artificial IntelligenceEntertainmentSocial MediaVideo
79°Major Pivot
Before

Youtube for AI-generated content

After

Fun with AI video

Full description — before

Eggnog is the Youtube for AI-generated content. The initial product is the only AI video platform on the market that generates consistent characters. The vision is to have the largest library of remixable characters and sets for users to collaboratively build and watch AI-generated content. Eggnog launched a week ago, and videos made on the platform are getting 100k views on Twitter. Team: Sam (BS, Applied Math from Harvard) was a data scientist at Facebook and Quora working on newsfeed and creator monetization. Jitesh (BS, MEng from MIT CS) was a consultant at McKinsey and PM at Flexport.

Full description — after

We build AI video apps that bring joy. Taffy, our latest app, is used by friends and lovers to make animations of favorite memories and inside jokes.

Category shift
AI Video & Content CreationAI Video & Content Creation
Summary

The company moved from building a Youtube-like platform for collaborative, public AI-generated content to building AI video apps for private, personal use (e.g., friends and lovers animating memories and inside jokes). This is a shift from a broad content platform to focused, interpersonal consumer apps, representing a meaningful change in target market and use case, though some continuity with the technology remains.

Detected 1 week ago · 2026-03-25