101°Near Reinvention
Before
Anvil is the SEO platform for the AI era
After
AI Teammates for Insurance Agencies
Full description — before
We show you how your brand performs in LLMs like ChatGPT — and how to get found more often.
Full description — after
Acolite builds AI teammates that handle submissions, issuing COIs, and SOV mapping across any AMS. Like an extra teammate, you simply forward an email and Acolite handles the rest.
Category shift
AI Sales & MarketingAI Insurance Automation
Summary
This is a full pivot: the company moved from an SEO platform (helping brands get found in LLMs like ChatGPT) to building AI teammates for operational tasks in insurance agencies—completely different product, customer, and market.
Detected 6 months ago · 2025-11-13
Company journey — 2 pivots
48.4°Significant Pivot2026-05-29
AI Teammates for Insurance Agencies(viewing)
100.5°Near Reinvention2025-11-13
Started as
Anvil is the SEO platform for the AI era